In November 2017, H&M launched a new café concept: It’s Pleat. The café is located in Stockholm and offers a range of healthy-ish meals, snacks and treats. Combined with coffee, fresh juices, and a planet friendly food ethos. Sometimes the right choice is a healthy salad and coconut water, another time it takes an indulging chocolate cake and a cappuccino to do the job. Health and wellness, in a fun, balanced and non-dictating way – that’s healthy-ish.