Tired of fabricating or inventing stories, for clearly defined targets, on objects during their daily work as advertisers, the creative branding studio We Are Group decided to create a limited edition line of 8 special pieces that did't have anything to do with gender, seasons or collections. Its all about the actual piece, that you, woman or man, 22 or 69, could use on the streets, for work and play or in the countryside. The objective is to make each piece talk and touch people in the way it has spoken to and touched the team behind WEAREGROUP8.


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